- ARPDAUPosted 12 years ago
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Free to play gamers will pay for power-ups and self-expression, but not for new content
A recent report from PlaySpan looks at purchases of virtual goods in the last 12 months. The key conclusion is that building a business that aims to sell extra levels just ain’t going to work. The survey...
- Posted 15 years ago
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12% of Americans have bought virtual goods in the last 12 months
A recent survey by commissioned by PlaySpan and reported by GigaOm says that 12% of Americans have spent real-world money on virtual goods in the last 12 months. There are some interesting takeaways: The biggest categories of...
- Posted 15 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 10 years ago
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