The secret to a free-to-play game is not volume. It is not about getting millions of users and relying on only a tiny percentage of that enormous volume to cover your costs. It is about understanding the power-law....

For the introduction for one of the books I am writing, I need to find some real, honest-to-goodness true fans in the worlds of games, music, books and films. Please help me find these people - read on...

The inexorable rise of free-to-play gaming has led to a vast array of criticism of the free-to-play model. A recent comment on Twitter from Jurie Horneman has helped me understand the fundamental challenges in free-to-play games, why so...

On holiday in France, I've been playing Nimblebit Tiny Tower on my wife's iPad. It's a marvellous game (like a free-to-play version of Little Computer People, if you are old enough to remember that), and I'm busy...

I own a virtual farmhouse in Farmville, an apartment in PlayStation Home and have paid for batteries to give me more energy in Cityville. If you work in traditional media, there is good chance that you are...

If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.