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Home   >   Posts tagged "whales" (Page 4)
  • Is Steam’s tactical growth masking a strategic decline?

    I spent a couple of hours today talking to students at London South Bank University. These are the people who will be the Miyamotos and Molyneuxs of the future, so it was great to talk to them....

    • Posted 14 years ago
    • 6
  • Spend once, spend twice, 25% of you will spend thrice

    The basic rule of free-to-play is 0-1-100 - let them play for free, make it easy to spend $1, make it possible to spend $100. Data from Social Gold shows why getting that first dollar is quite so...

    • Posted 14 years ago
    • 6
  • Do whales exist in the digital distribution of product-style games too?

    More on whales, I’m afraid. This week, a lot of hoohah has been made about NPD reporting that digital sales of PC games have overtaken boxed product sales in the US. At the same time, the fatfoogoo...

    • Posted 14 years ago
    • 9
  • Whales infest the iPhone: Pocket Frog proves that $29.99 works

    I’m getting more and more evidence that my “Whales, power laws and the future of media” theory is correct. Put simply, if you are a media business that does not offer your true fans a chance to...

    • Posted 14 years ago
    • 4
  • The future of media, in 45 minutes

    I gave a talk entitled Whales, Power Laws and the Future of Media at the Edinburgh Interactive Festival last month. In essence, the old media model is that all consumers were treated equally: one price, one experience....

    • Posted 14 years ago
    • 8
  • Whales, power-laws and the future of media

    I spoke at the Edinburgh Interactive Festival 2010 today on the grandiose subject of the future of media. I think it went well. If you were there, please let me have your feedback below. The heart of...

    • Posted 14 years ago
    • 22
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