Is energy over? Zynga uses energy as a monetisation method, and as a result, many players now see energy as a cynical money-grabbing ploy that typifies the cynical exploitation endemic in free-to-play games. Yet Boss Alien, the...

At the London Games Conference 2011, I was asked to predict 4 heroes and four zeroes in an era of digital transition. With LGC 2012 just round the corner, where I am going to come up with...

This great infographic puts the numbers on Zynga and Rovio side by side. With Rovio planning an IPO next year, it is doomed to the same crisis as Zynga? Can Zynga even hope to emulate Rovio's success...

It was recently reported that Zynga’s market value was less than the value of its cash holdings and the property it owns in San Francisco. If you were suddenly asked to replace Mark Pincus, what would you...

“Zynga is currently trading at a discount to cash”, scream the pundits. “Zynga’s shareholders would like to pay you to it off their hands” say the headlines. Is it really true? Yesterday’s market value for Zynga was...

If you've been to a games industry conference over the last couple of years, you have probably heard some guy in a hat at the back of the room shout "You should have gone Freemium!" That was...

Electronic Arts and Zynga are locked in a court battle in the USA, with EA accusing Zynga of "persistent plagiarism" while Zynga counters that EA's actions are "anticompetitive". In the broader picture, we can probably all agree...