Is the writing on the wall for Facebook.com. Even as Facebook powers through 800 million users to become one of the largest networks of humans on the planet, is the role of the place that started it...

I believe that every game has a ‘fair average value’ which I’d define as the amount that the average player feels is about right to spend on that game each month. Some players will spend much more,...

Last week, I wrote a post about a new big monetisation banner that popped up when I returned to Zynga’a Cityville. I wondered if it was a last-ditch attempt to get me to spend money (although I...

I logged in to Cityville on Sunday doing some research for a new book idea I’m working on. (More about that soon). I haven’t played for months, and as I cleared withered crops and collected some ancient...

This post originally appeared in the Digital Content Monetization newsletter and is reproduced by kind permission. You can find further posts under the DCM tag. Earlier this week, I gave a lecture to 25 students on a...

At the Gamification Shoreditch conference last month, Raf Keustermans said that Zynga had a duration of only two months. That means that the average user only stays playing any one of its games for two months before...