I don’t care about the SuperBowl. I struggle to care about soccer. I definitely have zero interest – none at all, not one iota – in American Football. Which causes a problem for Zynga. They’ve just sent...

Zynga has just announced a new round of funding led by Digital Sky Technologies. Other new investors include Andreesen Horowitz and Tiger Global while Institutional Venture Partners added to its position in the company. DST recently invested...

For anyone who thinks that social games are not real business, last week proved them so wrong. Between 10th and 17th November nearly every major social games company raised money or was bought, and one or two...

The social games space is full of lawsuits. Mob Wars creator David Maestri left SGN to launch the game himself, so they sued him. They settled and Maestri then sued Zynga (creator of Mafia Wars) and Playdom...

Zynga’s fabulous growth story at Farmville is not all about virality. Earlier this month, ComScore released figures for advertising on social networks. Zynga spends 97% of its advertising budget on social networks (not surprisingly, given that it...

Farmville may be the fastest growing Facebook game ever. It was only released in July and in August, over 33 million people played it. What’s the secret of its success? Sponsored link: Learn inside secrets for Farmville...

The analysis is, by necessity, rough, but there is a good chance that Zynga is now the largest web gaming business in the US. Zynga is growing, profitable and bigger than Yahoo. Does anyone still seriously claim...